This is Danny Denkmayer – one of the final four in Channel 4 and E4’s hit TV show “Playing It Straight“. The 2012 Series 2 contestant spent the series at Hacienda de los Hombres in Spain before being eliminated in the final episode. So – why was he in the studio? Simple : we were shooting for another set of adverts for Attitude, and the boys at Lick had drafted him in 🙂 He does however, […]
The Only Way Is Essex’s Dino and Georgio Geogiades headed down to Meadows Farm along with a few of the other “Lick guys” to shoot for the new “fit as” Lick Underwear campaign last month – and what a great laugh the guys were 🙂 Shooting the day after your birthday is probably not the best of ideas – a bad head is extremely likely. Luckily, having spent the night before in Birmingham (which has […]
Aside from all of the standard full-page adverts that Lick have been running each month in Attitude Magazine, for November, a special fashion edition is being launched. Not only will this feature in the next edition of the magazine, but a special iPad edition of the contributing ranges is being released – so here’s a selection of the range that Lick have got embedded into the 2011 “Look Book”, featuring a lot of their new […]
The latest in the 2011-12 series of underwear adverts for Lick is just about coming out of Photoshop, but this month, there’s a little bit more time to make some adjustments. So, we’re back to the shoot we did with Nathan a few months ago – this time for the “fashion/style” edition of Attitude that’s coming up. Keeping it simple (and not quite so obvious as the previous jockstrap campaign) the current proposal is to […]
It’s that time again, when Lick underwear‘s new range has arrived and so it’s out with the old and in with the new – starting with a new launch advert in the September edition of Attitude for their new lines: Last year’s successful campaign in Attitude mag made a lot of use of one model in particular – so it was time for the guys at Lick to find some new models to shoot the […]
As part of a shoot for Lick (and also to make use of some samples sent across from BaskIt), I shot London-based model Gemma Elizabeth June a short while back – in both solo images as well as those for Lick as a “couple”. While the couples shoot went really well (some great chemistry between her and both male models we were using), some of the solo shots we captured after the main shoot were […]
Yeah, I know – it’s been a bit quiet in here of late, so I’m taking the opportunity to give everyone a bit of an update now (yes, on Valentine’s day!). So a quick run-down on what’s been going on perhaps? Well, why not…? 😉 To begin with, I’ve got new updates from Suicide-Girl model Kelly-Jayne – including some pretty cool shots like the ones below! Then, there’s the updates to the model portfolio shoots […]
Here it is – the third and final of the current series of Steve Box adverts for Lick Underwear – appearing in Attitude magazine next month. Previous ads had been studio shots with calculated lighting. This one, however, used nothing more than a skylight from above and some pretty “down to earth” surroundings provided by a very helpful local bar… It’s certainly a lot grittier than the images used in the two before – let’s […]
Yup, that’s right – it’s the second in the “Lick Underwear” series, featuring Steve Box as the underwear model. Following the success of December’s campaign, Lick are there again in the next issue with a very different style of photograph from the last. This time, shot with an intentional blow-out using a backlight behind the frame Steve is stood within, the focus is purely on the “Union Hipster” that he’s wearing. So, that’s January sorted […]
Say hello to Lick Underwear’s new advert – featuring their fresh new fitness model for 2010. Shot in the studio back in September, this isn’t the only media outlet that will be showcasing both the image series (yes, there are more) as well as their model’s abilities over the next month… For more info on Lick Underwear – click here (and remember, you can use the 20% discount code in the advert above too!)