Yup, that’s right – it’s the second in the “Lick Underwear” series, featuring Steve Box as the underwear model.  Following the success of December’s campaign, Lick are there again in the next issue with a very different style of photograph from the last.  This time, shot with an intentional blow-out using a backlight behind the frame Steve is stood within, the focus is purely on the “Union Hipster” that he’s wearing.

Lick Underwear Attitude Magazine Advert January Paul Reiffer Photographer Stephen Box

So, that’s January sorted – and don’t forget, you can use the code in the advert above right now 🙂

On to the spring series, and… well… let’s just say look out for Lick’s “search for a model” which MAY just include an all-expenses paid shoot somewhere very warm…! 😉