Tag Archives: Male

Say Hello To Sam – Mr Gay UK from Cardiff

By PaulReiffer | Published November 22, 2011

Sam (Samuel) Kneen - Male Fitness Underwear Model and Mr Gay UK Cardiff - Paul Reiffer, Professional London PhotographerThis is Sam Kneen – a current finalist in the overall “Mr Gay UK” competition which has seen its fair share of interesting publicity during the 20 or so years that it’s been around.

Sam (Samuel) Kneen - Male Fitness Underwear Model and Mr Gay UK Cardiff - Paul Reiffer, Professional London Photographer

The first image I uploaded of him onto Facebook prompted quite a few comments, and as a relatively inexperienced model, he’s certainly got a strong enough look to go far in the industry. We actually shot this series after completing a commercial Christmas shoot (ads and promo material) for Lick, one evening last week and just used the clothing he had in his bag, given the number of shots already taken with Lick’s underwear – which you’ll no doubt see out there soon.

Sam (Samuel) Kneen - Male Fitness Underwear Model and Mr Gay UK Cardiff - Paul Reiffer, Professional London Photographer

Sam is hoping to win the final of Mr Gay UK – a competition won by the general public voting for contestants from around the UK – and you can help him out by voting here.

Sam (Samuel) Kneen - Male Fitness Underwear Model and Mr Gay UK Cardiff - Paul Reiffer, Professional London Photographer

You’ll notice that I’ve also been experimenting with using a simpler lighting setup in a lot of these shots. Just one hair light off to the top right (way up in the ceiling) and a single soft-box to the right of my camera. I’m quite enjoying the fact that I get a consistent style across an entire shoot this way, and love the cold feel that I can generate in the images this way.

Sam (Samuel) Kneen - Male Fitness Underwear Model and Mr Gay UK Cardiff - Paul Reiffer, Professional London Photographer

Yes, I love shooting with the ring-flash, but to be fair to Sam, his eyes were already seeing lighting donuts after the Lick shoot, so subjecting him to any more of that just seemed unfair! That said, the images for the adverts are cool – but you’ll have to wait and see how they look for a little while longer as the adverts hit the shelves in December… :-)

Sam (Samuel) Kneen - Male Fitness Underwear Model and Mr Gay UK Cardiff - Paul Reiffer, Professional London Photographer

Want to see more of Sam before then? Well, you’ll have to start voting for him to win the final of Mr Gay UK if you want to see more! In the meantime though, it might be worth checking out his Facebook and Twitter :-)


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The Lick Look Book – Attitude’s Fashion Edition 2011

By PaulReiffer | Published October 11, 2011

Aside from all of the standard full-page adverts that Lick have been running each month in Attitude Magazine, for November, a special fashion edition is being launched.

Not only will this feature in the next edition of the magazine, but a special iPad edition of the contributing ranges is being released – so here’s a selection of the range that Lick have got embedded into the 2011 “Look Book”, featuring a lot of their new range…

Attitude Magazine Look Book Fashion Edition for Lick Male Mens Underwear - Paul Reiffer, Professional London PhotographerAttitude Magazine Look Book Fashion Edition for Lick Male Mens Underwear - Paul Reiffer, Professional London PhotographerAttitude Magazine Look Book Fashion Edition for Lick Male Mens Underwear - Paul Reiffer, Professional London Photographer
While the full feature will include all styles from briefs, boxers, trunks to jock-straps, this is just a sample of not only the styles but also the models which are actively being used for their 2011 campaigns. There’s quite a range there from Nathan (who you’ll have seen in previous ads), Julian (who has a more “fashiony” look than many of the models used before) and Chris (who’s previously modelled for Calvin Klein and Aussiebum).

Well, at the very least it functions as a quick fashion montage of a few of Lick’s models and styles…  :-)



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The latest Attitude Magazine ad for Lick Underwear – Feedback wanted!

By PaulReiffer | Published September 25, 2011

The latest in the 2011-12 series of underwear adverts for Lick is just about coming out of Photoshop, but this month, there’s a little bit more time to make some adjustments.

So, we’re back to the shoot we did with Nathan a few months ago – this time for the “fashion/style” edition of Attitude that’s coming up. Keeping it simple (and not quite so obvious as the previous jockstrap campaign) the current proposal is to run with the advert below, sticking to one of Lick’s core products: white trunks.

Lick Underwear Attitude Magazine advert with Nathan male model - Paul Reiffer PhotographerNow here’s the challenge.  Lick don’t HAVE to go with this shot – in fairness, there are around 300 in the archive from that one shoot alone!

 

Lick Underwear Attitude Magazine advert with Chris male model - Paul Reiffer Photographer

I think it works, Ben (the MD of Lick) thinks it works too.

 

The thing is – do YOU?

 

We did shoot two other models during the same session back then and this guy – Chris – hasn’t been used in a dedicated advertising shot so far.  Naturally, it doesn’t have the copy over it and is a very different feel, but what do you guys think? Who wins the October edition – Nathan or Chris?

Don’t worry – it’s nothing personal (and neither guy will get upset!) it’s just down to which image works in an advertisement better than the other. And hey, as there is a bit of time before it’s got to be submitted, I figured it would be worth getting your thoughts first!

 

Let us know your thoughts!

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Baskit : Male Underwear and Swimwear – it’s competition time!

By PaulReiffer | Published September 21, 2011

Baskit Swimwear Underwear Logo Competition

Who’s up for winning some FREE Baskit products of their choosing?  If that’s you, read on… ;-)

My sample pack of their new range arrived this week, ready to shoot with some cool new models – along with an idea from the boys at Baskit : Let’s get some ideas from customers for the photo shoot, and reward them with some free products of their own to keep!


Born in 1999, Baskit is a clothing brand known on several continents for fashionable and high quality apparel, underwear and swimwear. Catering to the everyday needs of stylish men. In 2008, Baskit introduced swimwear and loungewear collections to the mix. Last season, Baskit evolved the underwear industry by creating the revolutionary “Jock Brief.” While others have since imitated, Baskit remains the originator of this landmark style and will continue to lead.

Baskit Action Cool Orange Underwear male

So, how can you get your hands on some free underwear or swimwear…?

Easy!  Next month, we’ll be shooting two models in the brand new Baskit range of underwear and swimwear.  Normally, the “where” is left up to me – but this time, we’re opening it up to all of you guys!  We want suggestions on what “theme” / location / concept / setup to use to shoot the models to show off Baskit’s products in a new light. Stood on a pile of bricks? An archway with uplighting? Maybe in a wet-look dungeon?! Well maybe that’s going a bit far but here’s the deal:

The person who suggests the best concept for the shoot will get two things:  First, we’ll shoot it!  Second, some free underwear and swimwear of your choice from Baskit’s fantastic range – selectable from their online store!


Cool, huh?  So how do you enter?  Well, that’s easy too :-)

Send your name, email address and idea to baskit@paulreiffer.com OR put it into a comment below on this post by midnight on the 7th October 2011.  That’s it!  So, may the best man (or woman!) win… :-)

Good luck!


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Lick – The latest male underwear shoot. Model – Nathan

By PaulReiffer | Published August 31, 2011

It’s that time again, when Lick underwear‘s new range has arrived and so it’s out with the old and in with the new – starting with a new launch advert in the September edition of Attitude for their new lines:

Lick Attitude Magazine Advert Model Nathan Jockstrap Male Underwear Essex - Paul Reiffer - Professional London Photographer

Last year’s successful campaign in Attitude mag made a lot of use of one model in particular – so it was time for the guys at Lick to find some new models to shoot the new range…

With three models in the studio and the clothing good to go, it was a day full of shooting to get images for catalogues, web as well as the print adverts and press materials.  First up, fresh model Nathan, and the first image we shot of the new jockstraps – a classic underwear pose:

Lick Attitude Magazine Advert Model Nathan Jockstrap Male Underwear Essex - Paul Reiffer - Professional London Photographer

With the “stock look” out of the way, it’s then time to give a few different styles, compositions, poses and treatments a go. Keeping things in the studio, the Lick guys just wanted to get some different shapes going on to show off the new range. The problem is, studio shots can look a bit “samey” – so after shooting on the bed, off to the stairwell we went, to try and catch some slightly different looks for use in advertising:

Lick Attitude Magazine Advert Model Nathan Jockstrap Male Underwear Essex - Paul Reiffer - Professional London PhotographerLick Attitude Magazine Advert Model Nathan Jockstrap Male Underwear Essex - Paul Reiffer - Professional London Photographer

There’s a wall outside the studio which I’m starting to love (too much, arguably, as I have to be careful not to use it) – but for this, it was perfect.  How else can you make someone wearing a pink jockstrap look “industrial”…?  ;-)

Lick Attitude Magazine Advert Model Nathan Jockstrap Male Underwear Essex - Paul Reiffer - Professional London PhotographerLick Attitude Magazine Advert Model Nathan Jockstrap Male Underwear Essex - Paul Reiffer - Professional London Photographer

The second one, above right, is actually the non-cropped version of the final September advertisement for Attitude – and it’s different enough to catch the eye (in my opinion, of course ;-) )

So, that was the new item shot for Nathan.  The other models had their selections of the new range (and I’m still to process those!) but the guys at Lick wanted to try shooting a few “different” shots of last year’s range as well, for their clearance.

Here goes….!

Lick Attitude Magazine Advert Model Nathan Boxer Brief Male Underwear Essex - Paul Reiffer - Professional London PhotographerLick Attitude Magazine Advert Model Nathan Boxer Brief Male Underwear Essex - Paul Reiffer - Professional London Photographer

Personally – I LOVE the retro black and white shot on the bed.  This is one of my favourite images from the day – simply because it’s SO different from any style I’ve used before.  While it’s a departure from the standard underwear shots used by most companies, I think it has some mileage.

What do you think?  (of the photography, and the model, of course :-) )



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