Tag Archives: Guys

Attitude Magazine Ad Preview – January for Lick Underwear

Yup, that’s right – it’s the second in the “Lick Underwear” series, featuring Steve Box as the underwear model.  Following the success of December’s campaign, Lick are there again in the next issue with a very different style of photograph from the last.  This time, shot with an intentional blow-out using a backlight behind the frame Steve is stood within, the focus is purely on the “Union Hipster” that he’s wearing.

Lick Underwear Attitude Magazine Advert January Paul Reiffer Photographer Stephen Box

So, that’s January sorted – and don’t forget, you can use the code in the advert above right now :-)

On to the spring series, and… well… let’s just say look out for Lick’s “search for a model” which MAY just include an all-expenses paid shoot somewhere very warm…! ;-)

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San Francisco Model – Cameron Lee

Shooting in San Francisco, model Cameron Lee (Look, model agency) worked with me for around 2 hours yesterday to create some different looks for his portfolio. From a traditional window scene, to an underwear-style series, through to a drunken rock star in the shower – I think we achieved what was needed to add a bit of grit and edge to his look.

There are still more to come, but hey – here’s a sneak peek at the first to come out of the memory card… :-)

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Adam Court – the art nude series

Some time ago, I shot Adam Court (“AJ”) nude at the studio in London. With a range of images (some of which are found in my portfolio), I had to work out how they could be presented. Initially, as single-shots, they worked on their own and images such as this were really distinctive…

Adam Court - Nude series - Paul Reiffer Photographer Fashion London

However, this still left me with a *lot* of images we’d shot on the floor, trying to capture nude movement, but in an artistic way. So…

  • Step 1 : swap the warmth of the wooden floor for the relative cold of a black and white conversion.
  • Step 2 : select a few as a “series” that work together and finally…
  • Step 3 : somehow try to stitch them together in a way that works.

Now, with all that said – what do you think?

Oh, and before scrolling down – warning, nudity (ish) – but yes, it’s been blurred out from the shot in this post otherwise I’d get in trouble with those nasty “corporate content filters”! ;-)



Adam Court - Nude series - Paul Reiffer Photographer Fashion London

Of course, don’t forget to check out many more images in my portfolio – where Adam now features!

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In next month’s Attitude Magazine…

Say hello to Lick Underwear’s new advert – featuring their fresh new fitness model for 2010.

Shot in the studio back in September, this isn’t the only media outlet that will be showcasing both the image series (yes, there are more) as well as their model’s abilities over the next month…



Attitude Magazine Lick Advert Steve Box - Paul Reiffer Photographer

For more info on Lick Underwear – click here (and remember, you can use the 20% discount code in the advert above too!)


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