Tag Archives: Lick

The Lick Look Book – Attitude’s Fashion Edition 2011

By PaulReiffer | Published October 11, 2011

Aside from all of the standard full-page adverts that Lick have been running each month in Attitude Magazine, for November, a special fashion edition is being launched.

Not only will this feature in the next edition of the magazine, but a special iPad edition of the contributing ranges is being released – so here’s a selection of the range that Lick have got embedded into the 2011 “Look Book”, featuring a lot of their new range…

Attitude Magazine Look Book Fashion Edition for Lick Male Mens Underwear - Paul Reiffer, Professional London PhotographerAttitude Magazine Look Book Fashion Edition for Lick Male Mens Underwear - Paul Reiffer, Professional London PhotographerAttitude Magazine Look Book Fashion Edition for Lick Male Mens Underwear - Paul Reiffer, Professional London Photographer
While the full feature will include all styles from briefs, boxers, trunks to jock-straps, this is just a sample of not only the styles but also the models which are actively being used for their 2011 campaigns. There’s quite a range there from Nathan (who you’ll have seen in previous ads), Julian (who has a more “fashiony” look than many of the models used before) and Chris (who’s previously modelled for Calvin Klein and Aussiebum).

Well, at the very least it functions as a quick fashion montage of a few of Lick’s models and styles…  :-)



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The latest Attitude Magazine ad for Lick Underwear – Feedback wanted!

By PaulReiffer | Published September 25, 2011

The latest in the 2011-12 series of underwear adverts for Lick is just about coming out of Photoshop, but this month, there’s a little bit more time to make some adjustments.

So, we’re back to the shoot we did with Nathan a few months ago – this time for the “fashion/style” edition of Attitude that’s coming up. Keeping it simple (and not quite so obvious as the previous jockstrap campaign) the current proposal is to run with the advert below, sticking to one of Lick’s core products: white trunks.

Lick Underwear Attitude Magazine advert with Nathan male model - Paul Reiffer PhotographerNow here’s the challenge.  Lick don’t HAVE to go with this shot – in fairness, there are around 300 in the archive from that one shoot alone!

 

Lick Underwear Attitude Magazine advert with Chris male model - Paul Reiffer Photographer

I think it works, Ben (the MD of Lick) thinks it works too.

 

The thing is – do YOU?

 

We did shoot two other models during the same session back then and this guy – Chris – hasn’t been used in a dedicated advertising shot so far.  Naturally, it doesn’t have the copy over it and is a very different feel, but what do you guys think? Who wins the October edition – Nathan or Chris?

Don’t worry – it’s nothing personal (and neither guy will get upset!) it’s just down to which image works in an advertisement better than the other. And hey, as there is a bit of time before it’s got to be submitted, I figured it would be worth getting your thoughts first!

 

Let us know your thoughts!

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Lick – The latest male underwear shoot. Model – Nathan

By PaulReiffer | Published August 31, 2011

It’s that time again, when Lick underwear‘s new range has arrived and so it’s out with the old and in with the new – starting with a new launch advert in the September edition of Attitude for their new lines:

Lick Attitude Magazine Advert Model Nathan Jockstrap Male Underwear Essex - Paul Reiffer - Professional London Photographer

Last year’s successful campaign in Attitude mag made a lot of use of one model in particular – so it was time for the guys at Lick to find some new models to shoot the new range…

With three models in the studio and the clothing good to go, it was a day full of shooting to get images for catalogues, web as well as the print adverts and press materials.  First up, fresh model Nathan, and the first image we shot of the new jockstraps – a classic underwear pose:

Lick Attitude Magazine Advert Model Nathan Jockstrap Male Underwear Essex - Paul Reiffer - Professional London Photographer

With the “stock look” out of the way, it’s then time to give a few different styles, compositions, poses and treatments a go. Keeping things in the studio, the Lick guys just wanted to get some different shapes going on to show off the new range. The problem is, studio shots can look a bit “samey” – so after shooting on the bed, off to the stairwell we went, to try and catch some slightly different looks for use in advertising:

Lick Attitude Magazine Advert Model Nathan Jockstrap Male Underwear Essex - Paul Reiffer - Professional London PhotographerLick Attitude Magazine Advert Model Nathan Jockstrap Male Underwear Essex - Paul Reiffer - Professional London Photographer

There’s a wall outside the studio which I’m starting to love (too much, arguably, as I have to be careful not to use it) – but for this, it was perfect.  How else can you make someone wearing a pink jockstrap look “industrial”…?  ;-)

Lick Attitude Magazine Advert Model Nathan Jockstrap Male Underwear Essex - Paul Reiffer - Professional London PhotographerLick Attitude Magazine Advert Model Nathan Jockstrap Male Underwear Essex - Paul Reiffer - Professional London Photographer

The second one, above right, is actually the non-cropped version of the final September advertisement for Attitude – and it’s different enough to catch the eye (in my opinion, of course ;-) )

So, that was the new item shot for Nathan.  The other models had their selections of the new range (and I’m still to process those!) but the guys at Lick wanted to try shooting a few “different” shots of last year’s range as well, for their clearance.

Here goes….!

Lick Attitude Magazine Advert Model Nathan Boxer Brief Male Underwear Essex - Paul Reiffer - Professional London PhotographerLick Attitude Magazine Advert Model Nathan Boxer Brief Male Underwear Essex - Paul Reiffer - Professional London Photographer

Personally – I LOVE the retro black and white shot on the bed.  This is one of my favourite images from the day – simply because it’s SO different from any style I’ve used before.  While it’s a departure from the standard underwear shots used by most companies, I think it has some mileage.

What do you think?  (of the photography, and the model, of course :-) )



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What Gemma did…

By PaulReiffer | Published March 1, 2011

As part of a shoot for Lick (and also to make use of some samples sent across from BaskIt), I shot London-based model Gemma Elizabeth June a short while back – in both solo images as well as those for Lick as a “couple”.

While the couples shoot went really well (some great chemistry between her and both male models we were using), some of the solo shots we captured after the main shoot were simply stunning:

Most of her images can be found in the “girls” portfolio, but here’s a quick slideshow of the key shots, just in case any were missed out ;-)

REIF_20110214_18928_960.jpgREIF_20110214_18988_960.jpgREIF_20110214_18555_960.jpgREIF_20110214_19061_960.jpgREIF_20110214_18510_960.jpgREIF_20110214_19046_960.jpgREIF_20110214_18499_960.jpgREIF_20110214_19021_960.jpg


Next up, time to edit some of those male shots, and get to work uploading those from India!

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It’s all a bit too quiet! – Kelly-Jayne Storey, Suicide Girl

By PaulReiffer | Published February 14, 2011

Yeah, I know – it’s been a bit quiet in here of late, so I’m taking the opportunity to give everyone a bit of an update now (yes, on Valentine’s day!). So a quick run-down on what’s been going on perhaps? Well, why not…? ;-)

To begin with, I’ve got new updates from Suicide-Girl model Kelly-Jayne – including some pretty cool shots like the ones below!

Suicide Girls - Kelly Jayne Story - Paul Reiffer Photographer London

Suicide Girls - Kelly Jayne Story - Paul Reiffer Photographer London

Suicide Girls - Kelly Jayne Story - Paul Reiffer Photographer London

Then, there’s the updates to the model portfolio shoots I’ve done over the past 3-4 weeks, both guys and girls. You’ll see them appear in the portfolio section soon!

Beyond all of that, there’s also the images from the Lick and Baskit underwear shoots, which are in the digital darkroom (photoshop!) right now – they’ll be out as soon as possible, and many of them heading to an advertising campaign near you soon…

Oh, and as a final little update, it seems I may be off to shoot Alexandra Burke tomorrow night. ;-)

Take care – and watch this space!

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Latest Attitude Advert for Lick Underwear – February

By PaulReiffer | Published January 24, 2011

Here it is – the third and final of the current series of Steve Box adverts for Lick Underwear – appearing in Attitude magazine next month.

Previous ads had been studio shots with calculated lighting.  This one, however, used nothing more than a skylight from above and some pretty “down to earth” surroundings provided by a very helpful local bar…  It’s certainly a lot grittier than the images used in the two before – let’s see how it goes down with the readers of Attitude ;-)

Lick Underwear Attitude Advert February Steve Stephen Box 2011

Oh, and as a special treat – Lick are now offering 40% off their entire range for every customer using the code “ATTITUDE” at checkout.  For the rest of the world, that will be made public next month; for you guys (and girls), you can use it right now :-)

Want to check their range?  Simply click here to browse the online store!

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Attitude Magazine Ad Preview – January for Lick Underwear

By PaulReiffer | Published December 26, 2010

Yup, that’s right – it’s the second in the “Lick Underwear” series, featuring Steve Box as the underwear model.  Following the success of December’s campaign, Lick are there again in the next issue with a very different style of photograph from the last.  This time, shot with an intentional blow-out using a backlight behind the frame Steve is stood within, the focus is purely on the “Union Hipster” that he’s wearing.

Lick Underwear Attitude Magazine Advert January Paul Reiffer Photographer Stephen Box

So, that’s January sorted – and don’t forget, you can use the code in the advert above right now :-)

On to the spring series, and… well… let’s just say look out for Lick’s “search for a model” which MAY just include an all-expenses paid shoot somewhere very warm…! ;-)

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In next month’s Attitude Magazine…

By PaulReiffer | Published November 25, 2010

Say hello to Lick Underwear’s new advert – featuring their fresh new fitness model for 2010.

Shot in the studio back in September, this isn’t the only media outlet that will be showcasing both the image series (yes, there are more) as well as their model’s abilities over the next month…



Attitude Magazine Lick Advert Steve Box - Paul Reiffer Photographer

For more info on Lick Underwear – click here (and remember, you can use the 20% discount code in the advert above too!)


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